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The 15 Best Clarifying Shampoos, Vetted by Editors, Experts and Reviewers

Goodbye, stubborn buildup

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a collage of best clarifying shampoos with blue background
McKenzie Cordell/PureWow

In recent years, it’s become somewhat of an (albeit odd) bragging right to see how many days you can last before washing your hair. And whether that’s two days or five, the fact is most of us are shampooing less frequently, which can lead to dulling buildup on your scalp and strands. This is where a clarifying shampoo comes in. 

What is a Clarifying Shampoo?

A clarifying shampoo is formulated to remove stubborn buildup (think oils, silicones, dry shampoo, hair spray and even residual shampoo and conditioner) from your hair. It’s also used to lift the chlorine that’s left on hair after swimming and removes the mineral deposits that result from hard water. If you’re looking to implement a clarifying shampoo into your routine, we compiled a list of the best recommendations, straight from hairstylists and PureWow editors. Whether you’re looking for a budget-friendly pick like Andalou, a salon-worthy find like Christophe Robin or our overall pick (ahem, Bumble and bumble), keep reading to find the right clarifying shampoo for you. 

The Best Clarifying Shampoos at a Glance

1

Best Overall

Bumble and Bumble Sunday Shampoo

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2

Best for Natural Hair

Mizani Moisture Fusion Gentle Clarifying Shampoo

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3

Best for Dull Hair

Olaplex No 4C Bond Maintenance Clarifying Shampoo

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4

Best Scrub

Briogeo Scalp Revival Charcoal + Coconut Oil Scalp Scrub Shampoo

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5

Best for Oily Scalp

Oribe The Cleanse Clarifying Shampoo

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Meet the Experts

  • Dr. Marisa Garshick is a board-certified dermatologist at MDCS Dermatology in New York. She's also an assistant clinical professor of dermatology at Cornell New York Presbyterian Medical Center. She specializes in cosmetic and medical services including treatments for acne, psoriasis, skin cancer, wrinkles and more.
  • Dr. Isfahan Chambers-Harris is a trichologist and the founder of Alodia. She has a bachelor of science degree in Biology and a Ph.D in Bio-Medical Sciences. She uses her science background and her personal hair journey to develop her own haircare brand.
  • Shab Caspara is a hairstylist and a trained trichologist based in New York. She has over a decade of experience as an expert on hair and scalp health, trends and haircare. She's also the founder of Leona, a haircare brand that offers personalized products, devices and solutions based on your hair concerns and needs.

How We Chose the Best Clarifying Shampoos

We asked our editors for their top recommendations and their honest opinions on products they’ve tried and tested. We also tapped hairstylists, dermatologists and trichologists, who shared the clarifying shampoos they love to use on their clients. After reaching out to our experts and editors, we dug deeper into each shampoo’s key ingredients and benefits. From there, we categorized each one to fit specific hair types and needs, so it would be easier for our readers to find the right formula for them. Keep reading to find the 15 best clarifying shampoos. 

Best Overall

1. Bumble and Bumble Sunday Shampoo

What We Like

  • has a rich lather
  • great for oily scalps

What We Don't Like

  • pricey
  • may feel drying for some hair types

Bumble and Bumble

If you have the type of hair that falls flat within hours of stepping out of the shower, consider this part of your new Sunday ritual. Shoppers claim this deep cleansing formula lifts away excess oils and mineral build up swiftly. The rosemary leaf extract supports scalp health, while sage cleanses the shaft of each strand. “[This is an] absolutely fantastic clarifying shampoo for someone with a very oily scalp! It cleans everything off my hair, gives me a little boost in volume in the days after I've used it and [it] doesn't irritate my scalp,” says one Sephora reviewer. 

Fast Facts

  • Ingredients: ginseng root, rosemary leaf extract, sage leaf extract
  • Scent: cassis, cyclamen, mint leaf
  • Sulfate-Free?: Y

Best for Natural Hair

2. Mizani Moisture Fusion Gentle Clarifying Shampoo

What We Like

  • hydrating ingredients
  • has a rich lather
  • great for curly and coily hair

What We Don't Like

  • strong scent

Mizani

If you have a coarser texture, this clarifying shampoo should be on your radar. Formulated with charcoal and coconut oil, the gentle formula works to get rid of product buildup and impurities without drying out your strands. “I love that it gets the job done without completely stripping my hair and scalp of its natural oils. As an added bonus, it doubles as a deep-moisturizing treatment and leaves my hair feeling so soft and shiny,” says Nakeisha Campbell, associate editor of News and Entertainment at PureWow. 

Fast Facts

  • Ingredients: charcoal, coconut oil
  • Scent: mandarin, lavender, peony, jasmine, sandalwood, amber
  • Sulfate-Free?: N

Best for Dull Hair

3. Olaplex No. 4C Bond Maintenance Clarifying Shampoo

What We Like

  • safe for color-treated hair
  • improves shine and softness

What We Don't Like

  • can feel drying for some hair types

Olaplex

With over 1,000 5-star reviews, this clarifying shampoo removes everything from product buildup to heavy metals, while adding softness and shine back to locks. The formula features bis-aminopropyl diglycol dimaleate, a molecule that’s specifically designed to repair broken bonds for stronger strands. “This is my go-to shampoo! I love it because it really gets all the gunk and ick out that you don't see but you know is there (because where else would it go?) My scalp feels totally refreshed [after shampooing], with no dandruff in sight,” says Destinee Scott, assistant sales and deals editor at PureWow. 

Fast Facts

  • Ingredients: bis-aminopropyl diglycol dimaleate
  • Scent: minty
  • Sulfate-Free?: Y

Best Scrub

4. Briogeo Scalp Revival Charcoal + Coconut Oil Scalp Scrub Shampoo

What We Like

  • safe for color-treated hair
  • great for all hair types
  • soothes scalp

What We Don't Like

  • can feel heavy on some hair types
  • pricey

Briogeo

Part scalp scrub, part shampoo, this pick from Briogeo gets a stamp of approval from me. I love how it lifts and removes stubborn dirt, oil and buildup from my scalp. As someone with a very oily scalp that’s prone to flakes and itching, this scrub is a nice addition to my wash routine. It has binchotan charcoal to detoxify and draw out impurities, as well as coconut oil to moisturize the scalp and prevent dryness. Plus, the oil blend of peppermint, spearmint and tea tree oil, offers a cooling sensation that soothes my scalp and reduces any itchiness on the spot. 

Fast Facts

  • Ingredients: binochotan charcoal, coconut oil, peppermint oil, spearmint oil, tea tree oil
  • Scent: minty
  • Sulfate-Free?: Y

Best for Oily Scalp

5. Oribe The Cleanse Clarifying Shampoo

What We Like

  • safe for color-treated hair
  • pleasant scent
  • gentle cleanse

What We Don't Like

  • finicky bottle
  • pricey

Oribe

Dr. Garshick recommends this clarifying shampoo for all hair types and textures, but especially those with oily scalps. It’s formulated with volcanic ash to gently exfoliate the scalp and green tea extract to strengthen and protect your hair against damage. As Dr. Garshick shares, "This shampoo works to increase shine, while helping to purify and deeply cleanse the scalp without stripping away natural oils or leaving the scalp feeling dry or irritated.”

Fast Facts

  • Ingredients: volcanic ash, green tea extract
  • Scent: bergamot, jasmine, sandalwood
  • Sulfate-Free?: Y

Best for Damaged Hair

6. Virtue Purifying Shampoo

What We Like

  • safe for color-treated and chemically-treated hair
  • improves softness
  • pleasant scent

What We Don't Like

  • not ideal for fine hair
  • doesn't provide a rich lather

Virtue

Are you dealing with weak and brittle strands? This purifying shampoo, which aims to remove residue and repair damaged tresses, can help. Dr. Garshick recommends this shampoo for its key ingredient, Alpha Keratin 60ku, a protein that “repairs damage and offers a moisturizing effect to prevent dryness.” Along with charcoal powder, hops extract and a coconut blend, the formula claims to increase color vibrancy, reduce frizz and strengthen strands overtime. 

Fast Facts

  • Ingredients: keratin, charcoal powder, hops extract, coconut
  • Scent: citrus, fresh, lemon, orange
  • Sulfate-Free?: Y

Best Budget

7. Andalou Naturals Argan Stem Cell Shampoo

What We Like

  • great for those with thinning hair
  • encourage healthy hair growth
  • gentle formula

What We Don't Like

  • can be drying for some hair types

Andalou

Dr. Garshick also loves this shampoo for thin hair. According to the dermatologist, the sulfate-free formula helps “support the hair follicles, reduce breakage and nourish the hair and scalp. It also helps to deeply cleanse the scalp without leaving it dry.” It has argan oil, aloe vera and grape stem cells to strengthen and nourish strands, helping them appear fuller and healthier after every wash. 

Fast Facts

  • Ingredients: argan oil, aloe vera, grape stem cells
  • Scent: fruity
  • Sulfate-Free?: Y

Best Splurge

8. Christophe Robin Cleansing Purifying Scrub

What We Like

  • great for sensitive scalps
  • pleasant scent
  • has a nice lather

What We Don't Like

  • pricey
  • chunky texture

Christophe Robin

A favorite of the French and our editors, this sea salt scrub turns the rigmarole of shampooing into a spa-like experience. Massage a dollop onto your scalp to quell any itchiness and clear up flakes without causing any further irritation. The creamy lather spreads evenly across your head and rinses out easily. “The Christophe Robin scrub lathers really well and leaves my hair feeling so clean,” says Katherine Gillen, senior food editor at PureWow. 

Fast Facts

  • Ingredients: sea salt
  • Scent: N/A
  • Sulfate-Free?: Y

Best Gentle Formula

9. Alodia Organic Black Soap Wash

What We Like

  • great for natural hair
  • pleasant scent
  • Black-owned

What We Don't Like

  • only can be found on their website

Alodia

Shoppers can’t stop raving about the natural ingredients in this soap wash. As Dr. Isfahan explains, “It's made from natural organic and raw black soap, which acts as a natural clarifying agent without using harsh sulfates like most other clarifying shampoos. It cleanses the hair without over stripping and contains lavender, spearmint and plantain, which helps soothe and stimulate the scalp.” 

Fast Facts

  • Ingredients: lavender oil, spearmint oil, cocoa butter, raw black soap
  • Scent: minty
  • Sulfate-Free?: Y

Best for Itchy Scalp

10. It’s a 10 Scalp Restore Miracle Charcoal Shampoo

What We Like

  • soothes irritated scalp
  • great for tackling dandruff

What We Don't Like

  • can by drying for some hair types

It's a 10

No one enjoys having an irritated, flaky scalp, Luckily, this charcoal-based shampoo vows to cleanse, refresh and restore your locks. The rich blend of kaolin clay and charcoal removes excess oil, pollution and buildup without stripping away any natural oils and moisture. The formula also has seascalp, a biomarine ingredient known to reduce itchiness, flakes and greasiness. Caspara tells us she likes how it soothes, moisturizes and deeply cleanses her clients’ hair.

Fast Facts

  • Ingredients: kaolin clay, carbon charcoal, seascalp
  • Scent: N/A
  • Sulfate-Free?: Y

Best for Dry Hair

11. Moroccanoil Clarifying Shampoo

What We Like

  • safe for color-treated hair
  • pleasant scent

What We Don't Like

  • may feel drying for some hair types

Moroccanoil

If you fear that a clarifying shampoo will be too stripping for your already parched ends, we recommend giving this nourishing formula a whirl. Infused with argan oil, keratin and jojoba seed extract, it hydrates and strengthens strands while delivering a deep clean. “It made my hair super silky, soft. I have very damaged hair and it made my hair feel restored almost instantly,” shares one Sephora reviewer. 

Fast Facts

  • Ingredients: argan oil, lavender, rosemary, chamomile, jojoba, keratin
  • Scent: N/A
  • Sulfate-Free?: Y

Best for Buildup

12. Ouai Detox Shampoo

What We Like

  • lightweight formula
  • pleasant scent

What We Don't Like

  • can be drying for some hair types
  • pricey

Ouai

With over 1,000 5-star reviews, this detox shampoo is praised by reviewers for its nourishing formula. It has apple cider vinegar to exfoliate and remove any residue, along with keratin to improve shine and softness. The viral sensation is also loved on TikTok, where shoppers are constantly showing off their clean and moisturized locks after using it. As one Sephora shopper shares: “I've been using the detox shampoo for over a year and whenever I run out, I can see the difference in my hair. It's so much cleaner when I use it because it cleans out the buildup. It's worth it and you won't have to wash your hair every day, which is something I used to do.”

Fast Facts

  • Ingredients: apple cider vinegar, keratin
  • Scent: bergamot, lychee, cedarwood, white musk
  • Sulfate-Free?: Y

Best for Curly Hair

13. Pattern Cleansing Shampoo

What We Like

  • safe for color-treated hair
  • has a rich lather
  • Black-owned

What We Don't Like

  • might feel drying for some hair types

Pattern

The catch-22 of caring for curly hair is that you want to regularly remove buildup to keep your curls springy, but you also don’t want to zap your strands of moisture, which can cause major frizz. Thankfully, this cult-favorite clarifier gets both jobs done using clean ingredients like matcha green tea, aloe vera and panthenol. “This made my hair feel SO clean without making it dry. I usually have a flaky scalp that gets oily really fast. I only wash my hair twice a week and I used this for the first time this week and what a difference it made. My curls are gorgeous and my hair feels like it just came out of the salon. Buy it. That's my review. Just buy it,” says one Ulta shopper.

Fast Facts

  • Ingredients: matcha green tea, aloe vera, panthenol
  • Scent: jasmine, bergamot, sweet sandalwood
  • Sulfate-Free?: Y

Best for Color-Treated Hair

14. Living Proof Clarifying Detox Shampoo

What We Like

  • has a nice lather
  • pleasant scent

What We Don't Like

  • pricey

Living Proof

Clarifying shampoos may seem like a big no-no for color-treated locks, but this one by Living Proof will put those worries to rest. It has activated charcoal and a magnetic polymer to wash away any product buildup, heavy metals (caused by hard water) and impurities. The formula also promises to improve your color vibrancy, add shine and make hair more manageable. As one Ulta reviewer notes, “The formula is cleansing without being stripping and does a good job of leaving hair feeling lightweight and free from excess product. I really liked that it didn't strip color from my hair, nor did it dry my hair out. It did a good job of cleansing and worked well for my once-a-week shampoo routine.”

Fast Facts

  • Ingredients: magnetic polymer, charcoal
  • Scent: minty
  • Sulfate-Free?: Y

Best Clean

15. K18 Peptide Prep Detox Shampoo

What We Like

  • safe for color-treated hair
  • great for oily scalp
  • has clean ingredients

What We Don't Like

  • might feel heavy for some hair types

K18

ICYMI: The brand behind the celebrity-loved K18 hair mask also has a detox shampoo. The formula has activated charcoal to absorb any excess oils and toxins, salicylic acid to clear up any buildup and peptides to protect and strengthen strands. For one Sephora shopper, the shampoo did wonders for their fine locks: “I have very fine oily hair that needs to be washed almost every day…and wow! I don’t remember a shampoo that made an impression on me. This made my scalp and hair SO CLEAN without drying my hair out. Absolutely love.”

Fast Facts

  • Ingredients: activated charcoal, salicylic acid, peptides
  • Scent: clean citrus
  • Sulfate-Free?: N

Frequently Asked Questions

How to Choose the Right Clarifying Shampoo for You

1. Identify key ingredients. A clarifying shampoo should contain hydrating ingredients like apple cider vinegar, charcoal and tea tree oil to deeply cleanse the scalp and nourish strands. “These ingredients can have soothing or antioxidant-rich properties and may contribute to a healthier scalp,” says Dr. Isfahan. “Some other important features to look out for are gentle, yet effective formulations, pH-balanced, and [shampoos that are] free of silicones and heavy ingredients, which can cause additional build up.”
2. Address specific hair needs. As Dr. Isfahan notes, find shampoos that target your hair type and needs. Ask yourself, do I have an oily or dry scalp? What about flakes, itchiness or dandruff? These questions can help narrow down your search. 

What Are the Benefits of Using a Clarifying Shampoo? 

“Since most shampoos don't provide the required cleansing capability to remove scalp residue due to excess sebum, product or environmental build-up (which can be necessary for healthy hair growth), clarifying shampoo [does this and it] allows your hair to expose its natural shine and increase the penetration and efficacy of your conditioner,” explains Caspara. 

How Often Should You Use a Clarifying Shampoo?

The experts say it all depends on your hair texture, lifestyle and styling routine. If you’re someone who regularly uses a lot of styling products or has a very oily scalp, you’ll want to use a clarifying shampoo once a week to cut through any buildup. But if you use styling products sparingly or have drier strands, you’ll want to limit your use of a clarifying shampoo to once or twice a month. As Dr. Garshick explains, a clarifying shampoo is so good at its job that it can be drying when used excessively. Regardless of how often you use a clarifying shampoo, always follow up with a conditioning treatment on the mid-lengths and ends of your hair to restore moisture.

Is a Clarifying Shampoo *Actually* Good for Hair?

If you think clarifying shampoos are a gimmick, Dr. Garshick is here to put your skepticism to rest. “​​Clarifying shampoos can definitely be a helpful way to remove excess buildup. However, for individuals (prone to sensitivities or excessive flakes) where clarifying shampoos may not be the most effective, it’s best to see a board-certified dermatologist to determine if any additional treatments may be needed,” she says.

Should All Hair Types Use a Clarifying Shampoo?

According to Dr. Garshick, a clarifying shampoo works best for oily scalps or anyone who regularly deals with buildup and visible flakes. She adds, “Clarifying shampoos can be helpful for someone who experiences a lot of product buildup, excess oil, frequent exposure to chlorine or someone who doesn’t wash their frequently.” 

On the flip side, the experts say that people with fine or thin hair and sensitive scalps should avoid using clarifying shampoos too frequently. “Clarifying shampoos have the ability to cleanse much deeper than a daily shampoo, so I would recommend that those with thinner, finer or damaged hair avoid using it on their ends, and instead, focus it on their roots to prevent drying out or further damaging their hair,” says Caspara. 

As for color-treated hair? Our experts say that some clarifying shampoos can strip color and be too harsh on the scalp. However, there are formulas that are designed for color- and chemically-treated hair, which we made sure to include on this list. 


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Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
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