It was a rainy Sunday afternoon—because of course, it was—when my friend Lily decided to unfollow Kevin on Instagram. It’d been two months since their breakup, which was muddled by the fact that they were still in constant contact. Their conversations were a strange mix of small talk, nostalgia and the obligatory “I miss you” drunken text. Meanwhile, half of our friend group had spotted Kevin on Hinge, leading to a collective wince when Lily would mention his name. She was in full-blown denial: “He’s allowed to be on Hinge, we’re not together,” she’d protest, as if that justified him sleeping over the night before. It put us in the precarious position of having to pretend like she was rooted in reality.
But then, on this particularly gloomy Sunday, reality came indeed. Lily stormed into brunch and declared she was done with Kevin for good (cue the Bloody Marys). The tipping point? He had deleted all their photos from a trip to Greece, where they’d once discussed kids and marriage and a vacation home on Martha’s Vineyard. Strangely, it took a declaration of Instagram for it to hit home—he was really moving on. So, with three cocktails in her system and one last look at his profile, she hit “unfollow.” You could hear our table exhale in a collective sigh of relief.
What was interesting, however, is how videos of the “no contact” rule started to inundate my feed. As it turns out, Lily wasn’t the only one struggling to cut ties with her ex—the term "no contact rule" had garnered millions of posts on TikTok alone. Yet, with so many people turning to the app for advice, I wanted to understand why no contact works (and how to make it stick). That’s why I reached out to Dr. Dené Logan, a therapist who could tell me why no contact is effective from a psychological standpoint.
Below, find everything you need to know about going “no contact” with ex, including how long you should stick to it and whether it’s possible to be friends with an ex after the dust has settled.