ComScore

Editors Agree: The Oura Ring Is a Wellness Game-Changer (So Don't Skip It on Rare Sale for Prime Day!)

It's sleek, functional *and* on sale

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

oura ring sale prime day 2024 universal image
Amazon

Tracking finicky things like your heart rate, ovulation, sleep patterns and more are not for the faint of heart, especially if you don't have a device doing the heavy lifting for you. But if you're looking to keep a closer eye on your daily data, good news—the cult-favorite Oura Ring (was $349, now $297) is on *rare* sale for Prime Day 2024, and it can manage all of those insights for you, plus more. But first, a note on Prime Day: The massive sale event is happening now and lasts through tomorrow, July 17, and is chock-full of deals to shop from tech to beauty. Only Prime members have access to the 48-hour deals, so if you aren't already one, sign up for a free trial now—especially if you want to take advantage of the more than $50 discount on this wearable wellness device.

OURA

When I heard there was a high-tech piece of jewelry that could track health insights that *wasn't* a smart watch, I was shocked. While I have been waiting for a sale like this to purchase, my colleagues' experiences with the ring are really what sold me on it."I flip through my daily Oura Ring biometrics on the app, and even when I slip up and get less than six hours of sleep a night, I am usually pleasantly surprised by how much I learn about not only the science of sleep and overall well-being, but also how I can personally make slight adjustments to my daily habits in order to feel better," says PureWow Senior Editor Dana Dickey in her review of it. The ring can track your sleep habits, menstrual cycles, blood oxygen level, heart rate, breathing rate, among a few other bodily metrics in order to provide a clear picture of how your body is functioning.

The ring is made of titanium and has a pretty sleek, minimalistic look that most users claim is comfortable and easy to wear on a daily basis—and yes, it's water-resistant. You're also able to sync the Oura app with your other frequently used apps like your Apple Health or Android data on your phone, or period-tracking apps like Flo or Natural Cycles.

Through the app, you'll also get quarterly reports summarizing the analytical results of your health from your Oura ring to give you an even more zoomed out picture of your health over time. "It's important that you give the ring time to do its thing," PureWow Associate Editor, Sales and Deals, Destinee Scott mentions in the same review. "It has to learn your body and process your stats to really be useful. For me, the ring has taught me that I often overextend myself, which leads to feeling restless and stressed. It's made me more mindful of how I'm taking care of myself because, at the end of the day, it's really just another tool that I can use to love on myself," Scott continues.

If you're hoping to become more in tune with your body and its well-being, the Oura Ring has the potential to become a total game-changer in your wellness routine. It's certainly a great first step to helping you understand how to adjust some things in your life in order to feel your best. All that said, I'm heading straight for the deal on this nifty device, because it may not be on sale again until Black Friday. I suggest you get your ring finger ready and follow suit!


olivia dubyak headshot

Commerce Editor

  • Covers commerce content, including personal and collaborative reviews and product roundups across beauty, home, fashion and family verticals
  • More than 5 years of professional experience in journalism
  • Studied journalism at Duquesne University

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.