ComScore

12 Beauty & Fashion Brands That Should Be on Your Radar for Black Business Month

A list of skincare, bags and more

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

black business month fashion and beauty brands
PureWow

August is Black Business Month, which is a great time to support and buy from Black-owned brands. Luckily, there are plenty of beauty, home and wellness brands to shop from (and there just might be a few that you haven’t discovered yet). Whether you’re looking for chunky hoops, ready to splurge on a handbag or needing to restock on undereye patches, I compiled a list of 12 fashion and beauty brands that should be on your radar (and in your carts) all month long and beyond.

Want more beauty tips sent right to your inbox? Subscribe here.

Beauty

1. Danessa Myricks Beauty

Danessa Myricks Beauty

Since 2015, self-taught makeup artist, founder Danessa Myricks has been promoting self-expression and confidence through her eponymous makeup line. The brand has since become lauded for its beneficial skincare ingredients, extensive shade range and multitasking products—like the popular Groundwork Palette which works on the eyes, brows, cheeks and lips. 

2. Ami Colě

Ami Cole

While this clean beauty brand was made for all, founder Diarrha Ndiaye launched Ami Colě (pronounced ah-me co-lay) specifically for women of color. Noticing a large gap in how the beauty industry understands melanin skin, she addressed it by creating products filled with nourishing formulas. Whether you’re looking for a vibrant blush, a spot-on concealer or a moisturizing lip oil, this brand keeps all skin tones in mind. 

3. Topicals

Topicals

If you’ve seen the bold undereye patches on your social feeds, chances are they’re from Topicals. Founded by Olamide Olowe, this beauty brand wants to change how you feel about your skin through their science-backed products. As stated on their site, “As someone who always had skin that didn’t look like what I saw in my favorite TV commercials and magazines, I grew up thinking there was such a thing as ‘perfect’ skin and that I had to have it. Now I know that you make skin look good—not the other way around.” Each product goes through vigorous clinical testing and is formulated with the help of their medical advisory board consisting of dermatologists and cosmetic chemists. The brand also promotes mental health advocacy by donating a percentage of their profits to mental health organizations. 

EADEM (which means “same” or “all” in Latin) was created by and for women of color. Since 2021, the brand stands by clean ingredients and inclusive skincare. Their first (and most popular) launch is the Milk Marvel Dark Spot Serum, which promises to combat hyperpigmentation for all skin tones, using ingredients like niacinamide, vitamin C and amber algae. Based on the overwhelming positive reviews I’ve seen, the brand has expanded with a line of moisturizers, toners and lip balms. 

5. Sienna Naturals

Sienna Naturals

After struggling to find haircare that worked for her, founder Hanna Diop launched Sienna Naturals in 2012. Eight years later, she roped in actor (and sister-in-law) Issa Rae to help her bring the brand to the masses. All products are inspired by ancestral traditions and designed to maintain hair’s health, featuring key ingredients like castor and coconut oil. The line is also dermatologist-tested and developed by in-house scientists to ensure your scalp and strands are in good hands. 

6. Hello Updo

Hello Updo

Inspired by the hot summers in Dominican Republic, Afro-Latinx founder Magdalene Hurtado developed hair accessories that can wrap her hair up without breaking or causing tangles. Whether you have a voluminous mane or a silky smooth blowout, the silk scrunchies are made to minimize frizz and friction with any style you want to rock ‘em in. The brand also expanded to hair bonnets, wraps and pillowcases to protect your hair from morning to night. 

Fashion

7. Silver & Riley

Silver & Riley

If you’re searching for a functional yet stylish bag, Silver & Riley should be on the top of your list. Inspired by her travels, founder Lola Banjo released totes, duffle bags, you name it. All crafted in calf or cowhide leather, each bag is durable, stylish and luxurious for any occasion. The New York native also created a line inspired by popular neighborhoods like Tribeca, Cobble Hill and NOLA.  

8. Deseri

Deseri

Founder Deseri Kelley received her first designer bag at 9 years old, and the love for the accessory blossomed from there. After spending years growing her own collection, she finally decided to make her own line in 2022. The luxury brand continues to be a favorite for its style, functionality and leather-bound material. All bags are handmade and offer a fashionable touch to any look, from a sleek tote to a mini handbag. 

9. Auvere

Auvere

Founder Gina Love always had a passion for fashion. When she wasn’t learning from her mother (who was a seamstress and a jewelry designer), she was creating staple pieces for her dolls. While she ended up pursuing a career in law, fashion design (specifically accessories) continued to draw her back. In 2017, she left her job as a real estate lawyer and Auvere became a reality. The brand offers 22 and 24 karat gold jewelry collections that are inspired by Love’s background in history and architecture. Whether you’re looking for a statement piece to make your outfit pop or a simple bauble to elevate your daily look, they have plenty of options to choose from.

10. Ten Wilde

Ten Wilde

No one does gold jewelry quite like Ten Wilde. Since 2016, the brand strives for a minimalist style in their collections—from chunky hoops to waist chains. You can even do customized pieces to gift someone (or yourself). Not convinced? This jewelry brand has a long list of celebs that are huge fans, too. 

11. Diarrabu

Diarrablu

In 2013, founder Diarra Bousso launched Diarrablu, a sustainable fashion brand that uses ancient techniques from Senegal. You’ll easily spot the brand for their vibrant colors and artistic designs that’s great for a tropical getaway or a bunch with friends. Choose from their various swimsuits, flowy dresses and two set ensembles, each piece ready to order along with extensive sizing up to 3X.

12. Rebecca Allen

Rebecca Allen

CEO and founder Rebecca Allen always had trouble finding a nude shoe that matched her skin tone. She decided to launch her own shoe collection featuring various nude shades for women of color. The eponymous brand has four styles to choose from: mules, pumps, flats and two-strapped heels. Wear them to work, a night out with the gals or a dinner date with the beau. 


about face matte fluid eye paint review chelsea candelario

Beauty and Cultures Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.